Funnel/reconstruction of the TSUM
The city of Sochi. In it, life flows rapidly, intensely and noisily, like a raging river or whirlpool. Our architectural and conceptual symbolic source is the “universal spiral” or “funnel” like a real live pulse of the city. The spiral as a smooth endless line symbolizes development, continuity and centripetal movement, the rhythm of breathing and life itself.
The oval shape of the amphitheater and the city square represents a funnel. This is a place that attracts the entire social and cultural life of the city, it absorbs people, offering a variety of pastimes. A spacious courtyard with an amphitheater becomes not only the center of attraction in the Central Department Store, but also a place for lectures, conferences and an area of informal interaction.
