About
Click-Click
City
Milan
Area
5 М2
Year
2021
The term "pop-up store" (pop -point of present) can be translated as "an unexpectedly appearing store". the term itself originated from the English word "pop-up", meaning "to arise unexpectedly", "to pop up". The task of the installation is to evoke vivid emotions in the consumer and make contact with the object memorable due to the non-standard format and design.
The project uses a familiar element of popular culture - storage cells. In modern life, they are used everywhere - in shops, train stations, airports, hotels, etc. however, because of their technical purpose, people rarely pay attention to them.
Team
Tatyana Serdyukova
CEO
LMU,
Moscow,
2020
Ekaterina Tsvetnikova
Lead Architect
Moscow Architectural Institute,
Korolev,
2021
Denis Nemukhin
Architect
MOSCOW INSTITUTE OF ARCHITECTURE,
Moscow,
2021
Oksana Kikina
Senior Architect
MOSCOW INSTITUTE OF ARCHITECTURE,
Moscow,
2021
